Americans have a growing interest in financial products that offer guarantees, including life insurance, according to a report released by Prudential Financial Inc.
The study, “Life insurance a guarantee in uncertain times,” found 70 percent of
those surveyed believes products with guarantees are worth the cost. Infect 94 percent of those who own a life insurance policy value the guarantee it provides, 72 percent indicate the economic downturn has concerns about “reinforced and depend providing for loved ones.”
I have personally found out in my practice that consumers value life insurance policy enhancements that go beyond the securities of death benefit. Early access to funds through policy benefits like accelerated death benefits or terminal illness riders ranked tops on my list of additional benefits. The amount of policies like non-lapse universal life have become perfect solutions for clients to provide guarantees, 61 percent of clients want and need to be able to pay for medical bills and expenses.
Tom Newsad offer Life insurance and financial services in Middletown , Monroe , Liberty Twp., Hamilton and Franklin
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