Friday, September 10, 2010

2010 Life Agent Summit

I met with 40 of my colleagues Tuesday August 31, 2010 at Grange Life Insurance Company’s home office in Columbus, Ohio to discus the fundamentals of social media marketing. The discussion included:

• Using Facebook as a way to connect with your target market by using a professionally driven business page to educate consumers and build a stronger relationship base network of clients

• Using a custom driven website to attract life insurance clients

• Using clear, simple, easy to understand terms when describing insurance jargon to clients or talking about insurance policies

• Marketing to a broader area including Liberty Township, Monroe, Middletown, Hamilton, Fairfield, Oxford, and Trenton for all insurance services

• Understanding compliance and the way it affects businesses

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